Beauty Blogging Demands Authenticity

Before the Internet became the pivotal wave to digest all forms of information, the World Wide Web was an open space tackled by few niche media sites.

The uncharted waters allowed for the groundwork to be laid for what may have been hobbies or side projects to become profitable ventures. A full-time banker and lover of make-up could now leave their day job and pursue their hobby 24/8.

Today, it isn’t so simple to ditch your day job. It is without a doubt a crowded virtual space – type in a few keywords on Google like African American, hair, and fashion, and pages worth of blogs pop up.

It is quite the feat to count the amount of blogs there are all boasting to provide the best in tips, product reviews, outfit inspiration, and tutorials presently.

However, this does not deter many from powering up a Square Space or WordPress built site. What separates the hobbyists from the determined are those who are willing to excel at time management and be consistent.

“Consistency has a lot to do with it. When I look at the people who have gotten to the point where they are able to live off of their blogs they put time into it. Dedication. They put it at the forefront that this what they want to do,” Michaela Brathwaite of said.

About Alley Olivier (84 Articles)
Alley Olivier is a Brooklyn woman wearing many literal and figurative hats – snapback, bucket, and fedora if she feels like it. The short-haired founder and CEO of ButtahMedia, Alley operates as the Managing Editor for; churning out insightful interviews, balancing her opinions on all things pop culture, and ensuring entrepreneurs find useful information that is without the scientific jargon. When she isn’t consumed by everything Buttah, find her pen flexing on,, and Caribbean Life Newspaper. Follow her everywhere @All3Y_B.

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