No is a powerful word. The one-syllable, two-letter word packs a punch for those on the receiving end of it, effectively putting an end to whatever the request is.
Entrepreneurs especially need to master the art of simply saying no. As much as you’d like your business to make everyone happy, it won’t. There will be people whose expectations it will not satisfy and that’s ok.
It is human nature to please, and as a small business owner, the idea that taking every suggestion that comes across the suggestion box to please your audience is a bad idea.
Your business was created with a specific vision. For co-owners of recently opened Drink Lounge in Brooklyn, New York, Norman Escoffery and Chadon Charles had a vision for a bar they’d like to hang out in – one without the brick and metal feel, and without the inclusion of TV screens.
“In this neighborhood, and in most of Brooklyn it’s like sports bar meets Irish pub with TVs everywhere. We wanted a place where people kick back, have a nice drink and good conversation,” Escoffery said.
The duo is new to the strip having been open for four months thus far. Despite engaging in a few fiery conversations about mounting a TV or two in the space, Escoffery and Charles are sticking to their guns. Doing so would compromise their vision and what ultimately sets them apart from any other block on the same strip and in the greater neighborhood.