Interview: Gwen Jimmere, A Pioneer Woman

Gwen Jimmere, CEO/Founder of Naturalicious, is the first African American woman to own a hair care patent.

Work only feels like work when the sole-driving force is the check credited to your bank account bi-weekly. Entrepreneurs pursuing ventures for dollar signs are seldom successful as the key ingredient in any small business owner’s success is the passion fueling them to attack each day with a motivated spirit.

Gwen Jimmere, CEO and founder of Naturalicious – a 4-step natural hair care product that cuts a natural beauty’s wash day time to under an hour – learned this lesson on various occasions.

First attempting to open a trendy clothing boutique and then an enormous New York-style night club, Gwen realized that when she hit a wall there was no motivation to fight the hurdles to bring her visions to life.

“I always knew I wanted to be my own boss,” she explained. “I decided I was going to start a nightclub because I knew nightclubs made a lot of money. I was going through the process of buying this building, hit a couple snags in the road, and then it just got too hard. I decided I didn’t want to do this if it’s going to be this hard.”

The Cleveland-native fell into her passion purpose that now extends a worldwide reach for naturals everywhere. “It wasn’t until I started Naturalicious that the byproduct became the money,” she said.

Her accidental business was born while Gwen was pregnant with her now four-year-old son Caiden. Her decision to abandon the creamy crack followed watching Chris Rock’s Good Hair; specifically the moment the aluminum can dissolved after having the harsh hair chemicals poured onto it.

“I freaked out saying ‘my son is going to melt.’ I had no intention of staying natural but my hair just got so much longer and stronger and better,” Gwen said.

About Alley Olivier (84 Articles)
Alley Olivier is a Brooklyn woman wearing many literal and figurative hats – snapback, bucket, and fedora if she feels like it. The short-haired founder and CEO of ButtahMedia, Alley operates as the Managing Editor for; churning out insightful interviews, balancing her opinions on all things pop culture, and ensuring entrepreneurs find useful information that is without the scientific jargon. When she isn’t consumed by everything Buttah, find her pen flexing on,, and Caribbean Life Newspaper. Follow her everywhere @All3Y_B.

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