Your best arsenal lies in your wealth of experiences. From the classes you slept in to the after school activity you loved, your life’s experiences provide you with credentials that can play a major part in starting your business.
It is these experiences and credentials that influence you to see the world with a critical eye – noticing what is missing in particular niche or service.
With a decorated background selling advertising for several beauty and entertainment magazines, Morgan Gantt noticed a problem her advertising clients raised; whether their product could be useful across multiple races, advertising defines a niche through the race of models, brand ambassadors, etc.
“One of the big problems with hair and beauty in general is that it tends to be so ethnically focused in terms of their marketing strategy that they tend to alienate a large segment of a market that could be a potentially good client for them,” Morgan explained.
Thus, she set out to solve this problem in 2011 – spending time enthralled in researching the theory, working out of an incubator in Tribeca, and becoming exposed to various algorithms and website development.
Her five-year process led to the big reveal at the top of the year, unveiling Hair Library – “an online networking platform connecting hair-care brands, beauty enthusiasts, and consumers in order to help make finding the perfect product fast and easy.”
Harnessing relationships with previous clients and forming new ones upon being discovered by companies worldwide, Morgan’s Hair Library boasts 6000 products – without heavy marketing – and she intends to see the number grow in 2016.