Who is DJ Khaled? Anyone submerged in social media has at some point seen or heard about this man and his “inspirational” keys to success. But what exactly has he done to put him in a position to give advice? I know I’m not the only one who identifies him as the man most likely to yell “DJ Khaled!!” before the end of a radio hit. Up until his recent snapchat fame, DJ Khaled was just some industry insider. But apparently he’s got real money, real pull and a whole lot of arrogance to go with hit. But what does he do? And what can we make of his comical keys to success?
Most sites don’t have a clear description of Khaled’s day-to-day work duties. We know he’s been a member of Fat Joe’s Terror squad. According to Billboard, the Palestinian American “utilized his connections to snare the likes of artist like Beanie Sigel” and released several successful albums. But again, other than the occasional DJ KHALEEDDD! there isn’t much heard of Khaled any of his tracks. So what exactly happens in the studio that makes it alright for him to wear his chain so low?
An interview with Genius, comes real close to decoding the mystery. During the interview, DJ Khaled explains what he contributed to the popular hit “Hold You Down.”“I’m the best that ever did it,” he states repeatedly after mentioning that he layered the vocals to make sure that the track was “vibing” good. It’s truly entertaining to see how enthused he is in explaining the process of moving vocals around. I’m sure there’s something to it but does that constitute him as “the best?” It also might not be smart from a business standpoint to brag the way Khaled does. Nobody likes a ham! Even more successful artists like Beyonce, and Drake, are careful not to be excessively vocal about their “greatness” in interviews. These artists actually do stuff in the studio by the way! I’m definitely not hating on his grind, but if Khaled is going to be arrogant, I’d appreciate some clarity.
An article in Complex insinuates that Khaled is an executive producer with an ability to bring artist together. He states, “When I did that album I was putting my own money up/” According to the article he was referring to his 2006 debut album, Listennn… , “which boasted guest appearances like Lil Wayne on “Holla At Me” and stars like Kanye West on “Grammy Family.” He doesn’t make his own music and he isn’t writer. His talent perhaps falls under his ability to network, market, and handle his finances and to build his hit making rapport. It might be helpful to compare him to someone like Puffy who is rarely recognized as a rapper or producer. According to Complex, his connections led him to being appointed President of Def Jam South where he now handles artist like Ace hood and Rick Ross.
If you look at his snapchat stories, Instagram memes and video compilations, it might not be 100 percent clear what he does. His tendency to be cocky might not be the most attractive trait, but we can take something from his arrogant attitude and “keys to success.” Even this man, who is musically talentless, was able to find his slot and work it into a six-figure career. The fact alone is inspirational. Though a thorough explanation of his story would be nice, I’ll settle with the mystique if I could be down. Who is DJ Khaled? Whether a DJ, producer or simply a hype man, one thing is for sure: He smartttttttttt!