For most, the idea of tackling any day without a strong cup of coffee is like a bad joke. We thrive on the velvety black stuff, likening it to jumpstarting the morning – and, lets face it, making most of a better person.
This innate love for coffee would spark a very unplanned entrepreneurial pursuit for then 21-year-old founder of Brooklyn Diamond Coffee in May 2013. At the time, Lottie was working full time at a larger public relations company and while she was happy, she wasn’t quite finding her passion market.
“I was happy there but I wasn’t finding my niche,” Lottie explained
Brooklyn Diamond Coffee was created out of necessity. Unable to find her beloved Folgers coffee in the city while heading to work each day, she began to make her own coffee.
Initially, her coffee was just to have so that she could indulge. But, as time progressed and friends and co-workers realized that the product she had was great she began to take that leap.
“The goal wasn’t to create a product and sell it; the goal was to have coffee I could drink myself,” the now 24-year-old explained. “I started bring it to work everyday and my bosses and everyone loved it. Since it was a PR company they were sending it out to different people and it gained really great traction.”
Now, Lottie has two locations in New York under her young belt and is still creating new ideas of how to expand. Fuel your coffee-loving, entrepreneurial spirit with Lottie’s journey to success, how she learned t’s ok to not have all the answers, and more in the following pages.