If you’re like most of the world, you probably woke up today, checked your email, and scrolled through your social networks before grabbing your tooth brush.
For those of you that are guilty, you have already noticed all the posts prompting you to “hit those three dots” and follow them so that you can continue to see their posts. The question is: why do we need to follow users we are already committed to following?
Instagram has a new new algorithm; like Facebook, the app will no longer show your posts in a chronologically, linear order. Instead, posts you’ve liked previously and posts with the highest engagement levels will appear on your feed – thus screwing with your whole “no double tap rule” as you may now miss out on lurking on pages you like without ever liking.
This change largely impacts entrepreneurs utilizing the social media service. If users don’t see a sense of urgency or follow the three dots, their audience reach may decrease. This possibility sparked a petition on Change.org demanding Instagram to pump the brakes on the algorithm change.
An entrepreneur’s best defense to Instagram’s new offense is to get real with analytics and create a new marketing strategy utilizing the service based on data collected. Posting simply to post will no longer work, instead, posting at peak times while your business’ particular audience is tracked to be on the ‘gram will be most vital to ensure maximum visibility, for example.
It will also be beneficial to entrepreneurs to get more involved with analytics on their social media platforms to cater more posts that will actually get engagement – forcing business’ to be even more involved in tracking their likes and comments.
Instagram accounts should be visually stimulating and striking with each post, so investing more time to beat this new algorithm is a must for entrepreneurs relying on the service. How will this change the way you post? Sound off in the comments below.