Beyonce’s Ivy Park Line Aims to Celebrate Womanhood

Beyonce manages to promote self empowerment once again by revealing the first looks for soon-to-debut clothing line, Ivy Park. The brand will be composed of assorted loungewear items for both leisure and athletics. Though lounge apparel can be found in abundance, Ivy Park will be different due to it’s intentions.

Knowles tells Elle Magazine that it’s aim is “to celebrate every woman and the body she’s in while always striving to do better.” Women are to assume feelings of self acceptance, total control over their pursuits, and dedication whilst sporting these items. She goes on to discuss falsified notions of perfection and how women should center their efforts around realistic means of self advancement for comfort.

“Women have to take the time to focus on our mental health — take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself,” she tells  Elle’s Tamar Gottesman.

The BeyHive along with women everywhere will be sure to appreciate the line and its efforts to fight against stigmas attached to body type, including Tia Mowry. Just five days ago, Mowry acknowledged a comment she received on Instagram after posting in a floral dress. The user commented “getting fat,” which led to her shedding light on body shaming. In a response to the commenter, she wrote:

“This is not just about me getting called fat. This isn’t just about me. I could care less! Im standing up for the people that like to hide behind computers cyber bullying calling many gay, skinny, slut, ugly, fat, the list foes on and on. Cyber bullying needs to stop!”

It was revealed that the user actually works closely with young African Americans girls; clearly exhibiting behavior that conflicts with the goals of her occupation. Mowry says her rant wasn’t to address being called fat, but to raise awareness about the ways in which people are body critical and not body positive.

Both Bey and Tia are well established women who many would assume to be caught up in their own successes and fortunes. Contrary to beliefs, the two are using their voices and platforms to project ideas that can ultimately make the world a better place for all women (society to follow).

About Danielle Page (20 Articles)
Meet Danielle, new to the Brooklyn Buttah team and ready to reveal all things insightful, creative, and positive; aiming to remind people that the answer is within them and our self preservation is key. She was born and raised in Flatbush Brooklyn with a passion for her urban island culture. She's fueled by her imagination, intellect, and dexterity. She is looking at closing her undergraduate career soon having studied Media and Communications at SUNY Old Westbury. Even with many skills under belt, she aims to become a Screenwriter/ Creative Director in film.

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