Expect to broaden your African cloth horizons for gonja will be flooding markets very soon.When thinking of African cloths, many immediately think of kente – a vibrantly patterned Ghanian textile commonly worn by royalty in the country’s more southern regions. Gonja, with it’s roots in northern Ghana, is a hand woven then hand-dyed fabric typically made by women.
Medonna Kedona-Sowah is the founder and artistic director of Raffia, a line that will serve as a testament to the diversity of West African fashion. The northern region of Ghana is usually aligned with themes of poverty, lack of exposure, and limited opportunities. Raffia is a line of subdued colors with garments such skirts, crop tops, and blazers; also challenging traditional clothing concepts.
Kedona-Sowah says her line is a reflection of all her fashion aspirations as a child; to be boldly stylish, deliver quality, and successfully reveal aspects of a misrepresented community. In her execution of cute and conceptual, she works alongside all women. She hopes her line is one day as widely received universally as the commonly exported Ghanian shea butter. Raffia is currently available in London-based shops such as Sapelle and Ellen Lokko.