#AerieMan April Fools Joke Goes Left

Lets face it, when it comes to body shaming no one views this as an issue that is shared between men and women. In fact, it appears to be seen as a female-only issue; because, why would men care if someone said they looked fat in those pair of jeans, right?

Taking the lid off body shaming and how it relates to men in blogger Kelvin Davis, who was unfortunately looped into what seemed like a positive discussion on men’s relation to body shaming with body-positive underwear brand Aerie.

“I want to be clear, my involvement and stance for body positivity is 100% real. There is no joke about that whatsoever,” he wrote on Instagram.

Late March, Aeries released an #AerieMan campaign, featuring four different male models. The men were shot in their underwear, there were butt selfies, yoga poses, even shots in a bubble bath. Unfortunately, the men learned that they were the butt of an April Fools joke.

Davis continued in his Instagram post, “Of course the bubble bath, butt selfies and yoga were meant for comical relief of a newly and sensitive topic. I was a model in the campaign and every word I said was real and came from my heart! Body image is something I have and still struggle with to this day. As a man I try to open that dialogue through my blog and social media!”

In other responses to NYLON Magazine and BuzzFeed, Davis affirms that the words said in the actual campaign were unscripted and very real.

Perhaps the tongue-in-cheek joke will act as a vehicle to discuss the implications of men and body shaming in the future, and give Aerie some motivation to create a men’s underwear line as well.


About Alley Olivier (84 Articles)
Alley Olivier is a Brooklyn woman wearing many literal and figurative hats – snapback, bucket, and fedora if she feels like it. The short-haired founder and CEO of ButtahMedia, Alley operates as the Managing Editor for BrooklynButtah.com; churning out insightful interviews, balancing her opinions on all things pop culture, and ensuring entrepreneurs find useful information that is without the scientific jargon. When she isn’t consumed by everything Buttah, find her pen flexing on Ebony.com, xoNecole.com, and Caribbean Life Newspaper. Follow her everywhere @All3Y_B.

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